Doctor Oculus Rebrand
Doctor Oculus, a local independent optician, approached me to facilitate a rebrand as he moved into his third year of trading. This rebrand included a logo update, development of a ‘freaky’ mascot, production of brand guidelines, merchandise and concepts for his new shop frontage.
Promotional illustrations and a mini satirical comic explaining how NOT to clean your glasses.
Initial concepts (bottom) and the final window display revealed
Graphic designs for special limited edition t-shirts to be sold in the store and online