Design and Animation

Lostalgia

 

Lostalgia Digbeth, Mascot and Promo

Local vintage hotspot Lostalgia approached me to help them with their brand image, as a new business, they had been more focused on their initial set up than prioritising how they wanted to position themselves in the ‘creative quarter’ of Birmingham. I was tasked with creating a ‘streetwise’ mascot inspired by the old Spliffy branding from back in the day, that could be used in merchandise and promotion.



Final approved design (above) and some initial and rejected concepts


 
 
 

Promotional animation featuring the newly designed mascot to raise awareness of the remote working offer of the in-store cafe.


Original Illustration featuring the mascot to be sold on t-shirts in the shop.